Feb 9, 2024
Summary
Research demonstrates the background we choose for video calls has a significant impact on how trustworthy and competent we appear. This week we explore how to boost your first impressions on a video call in three simple ways.
Transcript
Hello and welcome to episode 218 of the Leadership Today podcast where each week we share practical tips to improve your leadership. This week we explore how to boost your first impressions on a video call in three simple ways.
Your choice of background on a video call has a greater impact on how you’re perceived by others than you might expect. You might be tempted to choose a novelty background to communicate a sense of fun, or a home background to reflect that you’re not in the office. But there are risks with these choices.
Selecting a novelty background or a simulated home background saw ratings of trustworthiness drop. Blurring a home background resulted in better ratings of trustworthiness for the person, but the best ratings were for a background with plants or a bookcase.
The research also found that facial expressions, not surprisingly, also mattered. Happy faces were rated as more trustworthy than neutral or sad faces.
Ratings of competence also varied by background, with bookcases, plants and blank walls leading to the highest ratings. Novelty backgrounds, home backgrounds, and blurred backgrounds saw lower ratings. Again, happy facial expressions resulted in more positive ratings of competence.
Interestingly, women were seen as more trustworthy and more competent than men across all backgrounds in the experiment. Our gender impacts the first impressions we make on a video meeting. Men will likely benefit from additional efforts to demonstrate trustworthiness and competence during the meeting.
Here are three simple ways to boost your first impressions on a video call:
Give these practical ideas a try on your next video call.
Research - https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0291444
Leadership Today On-Demand Special Offer
We have a great deal for podcast listeners on our Leadership Today On-Demand subscription. Just go to www.leadershiptoday.com and checkout using the promo code PODCAST for 25% off an annual subscription.
Leadership Today On-Demand is a video subscription service that allows you to work on your leadership in your own time and at your own pace. It is available online and through our Apple iOS and Android apps for phones and tablets. Our mission is to help you to become an even better leader.
Your subscription brings together all of our video content in one place including:
- Five online courses with workbooks
- Five five day challenges with workbooks
- Nineteen recorded webinars
- A searchable library of 170+ "how to" quick videos on a range of leadership challenges
That's over $4,500 of content for less than the price of a single online course. And there are more videos added each week.
Get Connected
Find out ways to get connected here: https://leadership.today/connect